The Meeting of Global Collaboration


Introducing Adjacent Spaces @ IHIF

a bold new pop-up event for the hospitality’s innovators and game-changers

Adjacent Spaces will be held at The Pullman Hotel Berlin Schweizerhof on Tuesday 3rd March 2020 during the IHIF programme and will discuss adjacent concepts including; hostels, co-living, co-working, student accommodation, serviced apartments, senior living, and more. This event will explore investing beyond the hotel room and is open to all registered delegates of IHIF.

For more information on Adjacent Spaces, click here.

Tuesday 3rd March 2020 – Adjacent Spaces


09:00 - 09:30

Operating Real Estate: Beyond the Hotel Room

An Overview of the adjacent spaces market opportunities, where they fit in with other asset classes, which are growing fastest by market, performance overview

09:30 - 10:15

Looking Sideways: The Investor's View on Adjacent Opportunities

The meteoric growth in the now busy hotel sector has led investors to look sideways at alternative opportunites, but which ones are presenting the best opportunities? And why?

Rami Badr – Managing Director, Orion Capital Managers

Erik Jacobs – Founder, HORECA Investment Partners

Puneet Kanuga – Head of Hospitality Investments, Queensgate Investments LLP

10:15 - 11:00

Loosening the Purse Strings: Lenders Learning to Love Adjacent Opportunities

A delve into the emerging sources of debt and loan structures which are becoming more readily available for alternative assets.

11:00 - 11:30


Coffee & Networking

11:30 - 12:00

The Circle of Life: An Alternative Development From Conception to Disposition

Experience the birth of an alternatve asset development and the journey to exit from the perspective of someone who has lived it.

12:00 - 13:00

The Explosion in the European Student Housing Market

The student housing market in Europe is going from strength to strength, this session will focus on the reasons why this happened and how it has been possible and how some developers have fallen in love with this alternative sector.

Niamh O'Connor – CEO, Summix Capital Limited

13:00 - 14:00



14:00 - 14:45

CoWoHo: Making Co-Working and Hospitality Work

The hospitality sector has fully embraced co-working. Offices spaces are experiencing a 'hotelification' trend while hotel lobbies have become informal working spaces. But how can hotels best approach the co-working trend and generate profits?

Guy Ivesha – CEO & Founder, Maslow’s

14:45 - 15:15

Senior Living: Active versus Healthcare

This session will look at how professional operators can take advantage of the massive ageing market to deliver reliability and profits while minimizing risk. And which segment is likely to yield better results.

15:15 - 16:00

Co-Living and the Serviced Apartment: Disruption or Evolution?

As an innovative accommodation concept, is co-living likely to disrupt the serviced apartment concept? How can serviced apartment companies adapt to this demand? Is it worth the investment?

16:00 - 16:45

Growth Spurt: The Maturing Hostel Market

Hostels are no longer the reserve of backpackers: new hostel brands are offering something from everyone, from low-budget groups to discerning travellers looking for better design on a budget. What's the investment opportunity, and is this maturing market getting better at meeting the needs of investors?

Mai-Lan de Marcilly – Mai-Lan de Marcilly, Director and Head of Hotels Europe, KKR

Henri Wilmes – Chief Investment Officer, A&O

16:45 - 17:15

Knowing Which Side Your Bread Is Buttered

In the face of challenging corporate conditions, is the secret to further growth to nurture the leisure market? This session will offer tips on how to tread carefully and take advantage of the leisure market.

17:15 - 17:30


Closing Summary & Networking Reception

Hosted by

Questex Hospitality Group

Our Other Events

The Annual Hotel Conference (AHC)

7-8 October 2020
Manchester, UK

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

19-21 October 2020
Tivoli Marina Vilamoura, Portugal